There was a vision. it had nothing to do with creating alphas, or creating a particular personality needed to enter the gym. A vision devoid of toxic traits and characters, rather one driven by ingenuity and purpose. We don't know what got you in the gym, but the fact that you're reading this now, tells us that you're taking it serious. That's all we can ask for. We may not be your first gym brand to workout in, but we're damn proud that you're making us a part of the journey. We know that every person has the potential to improve and chances are you'll make yourself look better than we ever can, we can only hope that you don't give up on yourself. We're born into the world, but we can be reborn in the gym. You'll know what we mean when you experience it. We did, that's why we're here.